Google Planning to Buy Yahoo?

The Wall Street Journal reports that, Internet giant Google, planning to buy Yahoo Inc.  According to person familiar with the matter, Google officials has talked to at least two private-equity firms about potentially helping them finance a deal to buy Yahoo Inc. Google and prospective partners have held early-stage discussions but haven't put together a formal proposal and Google may end up not pursuing a bid, this person said. It's unclear which private-equity firms Google has talked to.

Any deal tying two of the biggest Internet companies would be sure to attract antitrust scrutiny. Federal antitrust lawyers in 2008 thwarted a Web-search advertising partnership between the companies. A year later, Yahoo signed a 10-year search partnership with Microsoft Corp.

Microsoft is now considering financing part of a bid for Yahoo by a private-equity firm, people familiar with the matter have said.

Yahoo's board of directors fired Chief Executive Carol Bartz in September and the company has since been shopping itself to potential buyers, such as private equity firms that could take Yahoo off the public markets and try to turn around its business. Yahoo hasn't been able to increase revenue even as the Internet ad market grows by more than 20% annually.
Google is interested in selling some advertising across Yahoo's websites, according to people familiar with the matter.

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