Why Adsense shows AdChoices instead of Ads by Google?

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>> Saturday, June 4, 2011

Is there something wrong with Google adsense? As many rumours already spreading that Adsense is dead! Well, I have been noticing since last few day, that the display strategy of Adsense has been changed. Now a days it is showing AdChoices instead of Ads by Google, as it was showing since its very beginning. Many Adsense publishers are worried about what impact this change could make on their earnings and click through rates. Lets learn what does this change means and What impact it does on publishers.

 What does this change mean?
Indeed, its Ads from Google, nothing else, if you click on the 'AdChoices' you will reach to Google Adsense page! that means, it is just a change of name. Which as Google explains, is to comply with Advertising industry standards. The consortium of large online advertising providers has put some guidelines, and in order to abide with the guidelines, Google just changed its label from 'Ads by Google' to 'AdChoices'. As simple as that!

Does it really impact my earnings?
As you already knew that it is just a name change, it will not impact your Adsense revenue. The Adsense revenue, as always, is depended upon the page view of your website, the quality of the contents, and of course click through rate (CTR).

And if you are still not convinced, just go through Google official announcement about this change.

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