Japanese Retail gian Rakuten will be the main sponsor for Spanish football club FC Barcelona from 2017 season on wards. The agreement was signed between both parties Yesterday. The new specimen shirt jersey of FC Barcelona with new sponsor has been revealed. Rakuten will pay €220 million to place its logo on FC Barcelona jerseys.
“This partnership opportunity is set to power our global brand strategy,” Rakuten head Mikitani said in the statement.
Rakuten has expanded widely outside Japan in recent years, by merging mobile messaging application Viber and online coupon service E-bates, as well as investing in ride-hailing brand Lyft Inc.
Mikitani said Rakuten would use its range of brands to promote the relationship with Barcelona.